Thanks for stopping by the NEW drewwohlberg.com. Anyway, enough with the pleasantries, let’s get down to business. The visual landscape today is littered with so many misguided attempts at graphic design. As the access to technology grows, the number of those who would call themselves “designer” grows also. Even if the design is done well, it is important that the concept is not lacking . There must be a thoughtful reasoned approach to the decision making process. We designers are in the visual communication business, plain and simple. We are not artists! We need to focus more than just on the visual. The idea at the core of the design must shine through to truly motivate people to action. A design without a solid concept anchoring it is nothing more than eye candy.
So with that being said, let’s get on with it, shall we.
Dimensional mailer designed for dealers and distributors to announce the arrival of the new LiftMaster Universal Products. This remote and keypad not only work with all LiftMaster garage door openers but almost every other brand as well. I worked with the copywirter to develop the headline and overall concept.
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Binder developed for the Commercial Door Operator line of products. Pieces created included 30 sell sheets, 20 specification sheets, 6 price books and miscellaneous order forms and information sheets. Designs needed to clean and simple to accomadate the amount of information that they contained.
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Graphics for the Chamberlain Professional Products booth at the American Fence Association's 47th Annual Fencetech trade show. We wanted to create a subtle technical feel. We used plexi in various states of opacity, aluminum frames and vinyl lettering (in white, black and metallic) to accomplish this.
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These pieces were designed to inform about the transplant program at the University of Illinois Medical Center. The main brochure deals with general information and then we did three inserts that deal with specific organs. The design needed to be clean and easy to read as most of the patients either have a low level of education or English is not their first language.
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I finally found the time this year to design a Christmas card. The card features my dog Maynard and a Photoshoped Santa hat.
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Direct mail promotion sent to dealers and distributors trying to encourage them to look into a new line of Telephone Entry System products. The “Try It” headline instantly made me think of the Mikey Life cereal commercials.
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This direct mail promotion was timed right during the NFL playoffs and the Super Bowl so we decided to play on football hysteria to sell some garage door openers. The football texture on the headline was supposed to be done with embossing but alas, the budget didn’t allow.
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NorthShore was holding an event to kick off the “Key to the Cure” event to benefit women’s cancer that was being sponsored by Sak’s Fifth Avenue. Pieces created included an invitation, poster, advertisement and a program. The design needed to be clean and modern and mimic the colors used on the Sak’s invites to “Key to the Cure”.
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Identity system created for a banquet hall. The owners are from Mexico so I wanted to use some form of blackletter (which is very much associated with Mexican typography) but in a cleaner and more subtle way. Pieces included a logo, business cards, letterhead and envelopes.
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Heath Zenith is a security lighting company that was acquired by The Chamberlain Group and wanted to rebrand as HeathCo. I was directed to work in the idea of light/lighting which was fairly tough to keep from being cheesy. I used blue as the main color because of its associations with expertise and stability.
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Logo created to be a header for a special section that went out with all the newspapers that 22nd Century Media published. All the papers combined had a circulation of 65,000 homes and businesses. I wanted to give it a classic summer feeling.
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This ad for the LiftMaster fingerprint keypad was the D.A.S.M.A. (Door and Access Systems Manufacturers Association) Advertisement of the Year for 2007. I wanted to really focus on the idea that your fingerprint is your key and give it a technical, almost futuristic look. Red would not have been my first color choice to do this but hey, it’s the brand color.
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Gate access product ad created for TruLink Fence. We wanted to focus on high end consumers and gave the ad a more classic upscale feel.
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©2009 Drew Wohlberg
